As I’ve been working toward building a successful eCommerce business, I continue to find new ways to tweak and improve.
About a month ago, I began experimenting by adding new product listings on Amazon based on the product off of an existing eBay listing.
If you’re a regular reader of this blog, you’ll know that I usually talk about listing an item on Amazon; based on an existing Amazon listing. Essentially, piggybacking of someone else’s listing. What I’m talking about today is, how to add your own, original product listing.
Doing so has it’s advantages and disadvantages. The obvious advantage is that you have no competition, when it comes to that specific listing.
The obvious disadvantage is that there are no product reviews, therefore you’re less likely to make a sale.
Today I’m going to teach you a very unique way to list an original product listing. After that, I’m going to teach you how to promote that product, get it sold, and maybe even build a niche-related business around a certain product.
It all starts with doing research on eBay… View the example below.
Here are some key features to notice about this product. The most important features are…
- This exact product is NOT available on Amazon. That means you’d be the only person selling this exact item, and share no immediate competition.
- There is plenty of inventory in stock. That means you don’t have to worry about running out of stock anytime soon.
- The eBay seller is “Top Rated.” So you know there won’t be any issues when it sells.
Next, we’ll go through the process of creating your own Amazon listing, based on a product you found on eBay.
The first and most important step is buying UPC codes. Without a UPC code you will not be able to list an item for sale on Amazon.
After you have your UPC codes ready to go…
- Sign in to your Amazon seller central account.
- Click “Inventory”, then “Add a Product”
- Click on “Create a new product.”
- Fill out out the “Vital Info” Tab. Don’t just copy and paste the title of the listing. Change something about it to make it yours. And don’t forget to enter your authentic UPC code. You will not be able to list your item without it.
- Fill out the offer tab.
- Set your price by doubling the cost of the eBay listing.
- Set your quantity according to your seller’s inventory.
- Select “I want to ship this item myself to the customer if it sells.”
- Click Next.
Here’s my profit calculator. I would like to integrate this on to my website for you guys to use. If anyone knows how to do that, please email at firstname.lastname@example.org
- Insert images. If your eBay seller doesn’t have many pictures, do some research and find your own. The more pictures you have, the more likely your items will sell.
- Fill out the “Description” tab. Don’t just copy and paste the description. Get creative. Amazon likes original copywriting. Also write good product features. This will set you aside, and get your product ranked on the front page.
- Fill out “Search terms” under “Keywords tab. This is very important. This is what buyers type into their search bar. Put yourself in the buyer’s shoes. That’s how I found this item, and countless more.
- Click “Save and finish”
It took me about 35 minute to complete this listing from beginning to end. And that’s pretty fast compared to when I first did this a month ago. Just shy of 90 minutes on 1 listing.
I usually go back later and make adjustments, and change the keywords and search terms. etc. The point is that this is time consuming. Yes, success is time consuming. Who what’ve thought?
Up next, I will show you how to promote your newly listed product.
From your seller central home page…
Click “Advertising,” then click “Campaign manager.”
- Click on “Create Campaign. You can also notice on the screenshot below, the success I have had using this “pay-per-click” advertising method.
- Fill in your daily budget and end date
- Select “Automatic targeting”
- Click “Continue to next step”
- Name your group.
- Set default bid
- Select your newly listed product.
- Click “Save and finish”
This is a very affordable way of advertising. Like anything else, you’re going to have to dedicate time to understanding how everything works. This is just a small example of how you can test the waters of this vast eCommerce business.
Let’s pretend the example listed above sold. Not just once,but several times. This is called proof of concept. Based on that, you’d be able to invest in further research.
- Such as buying the product and testing it out for your yourself.
- You can also email your customers and ask what they thought of the product.
- If they liked it, ask them to leave a product review.
- If your customer did not like the product offer them a full refund. Also, ask what they did not like about the product, and what they would recommend to make it better.
Based on the feedback you get about any certain item, you can make an educated guess at whether or not you should invest more time and money growing awareness for this specific product.
If your feedback has been positive and you see potential for growth, you might consider starting an online store based around your product niche.
For the example illustrated above. I would build a website that sold this microphone, or an improved microphone, based on customer feedback. As well as a handful of other related products. Such as podcast equipment.
I am currently in the process of building my own online store. With the methods discussed above plus the help from Steve Chou’s “How to create a profitable online store” course, I’ve been able to continue to grow my eCommerce businesses.
If you’ve been slowly building your drop-shipping business, you might think it’s time to take things to the next level.
Steve Chou’s course can help guide you through the process of finding your niche, proving your niche, investing in your niche and building a business around it.
As a reminder, you can currently pre-order my new eBook: “The 60 day guide to $1,000 in monthly income. How to leverage eBay & Amazon and never touch any inventory.” Available for download on July 15, 2015.
If you have found this blog to be so helpful to you that you actually made sales using the techniques discussed, I would greatly appreciate you clicking my eBay ad before every purchase.
Until next time, thank you for being you.